SEO

The Foundations of SEO

There are three main pillars in SEO; content, backlinks, and a fully optimised website. When these three aspects collide, money is made.

Content

At least 2742 words* on the homepage and key pages
Prove to Google you’re an expert in your field
Is helpful to the reader
Can be understood by a 5-year-old
Does not ruin the conversion rate
Frequent blog content

Website

Usable on mobile
Loads within 3 secs
All buttons can be clicked
All text can be read
Conversions can be gained

Backlinks

Foundational links from business directories
Topical links from other websites in your field
Press/News links providing brand coverage

Partnering with Eighteen

Simple, easy and open, that is how our onboarding phase has been designed to be for those sick of the bullshit from SEO vendors.

Onboarding

We will work with you to help us gain access to the relevant platforms.

Kick-off call

Sit down with our SEO director, Callum, to kick-off our partnership.

Video reports

Receive a monthly video, filmed by Ben, to gain all the clarity you need.

24/7 access to your dashboard

Gain access to your dashboard where each monthly report (& video) is stored with a quick-view of all relevant KPIs next to our immediate contact info.

Alongside this, watch live-updates of all deliverables that are completed for your SEO being inputted into your dashboard for full transparency.

The First Five Months

This is a top-level look at the timeline of progression when we start our SEO campaigns. At each level, we’ll ask for your attention for onboarding and content tone of tone voice/nuance feedback.

First SEO month

Onboarding, researching, auditing, fixing

Second SEO month

Topical blog content

Third SEO month

Service page content

Fourth SEO month

On-site SEO optimisation

Fifth SEO month

Link building